Entering the Japanese market represents a fundamental milestone for The Italian Sea Group. We are thrilled about this partnership with YACHTZOO Japan, which, thanks to their solid expertise, long experience in Japan & Asia and high-quality network, will enable us to position ourselves competitively and distinctively in a strategic and rapidly evolving market with significant growth potential.
Japanes Market Overview
Attention to detail
With over 14,000 islands, over 100 marinas, over 35,000 km of coastline, and by far the largest recreational boat fleet for any country in the Asia Pacific region, Japan represents a high-potential market that perfectly aligns with the Group’s “Strategic Outlook 2024-2025.” This plan aims to develop new and significant synergies on a global level, focusing on technological innovation, research, excellence, and sustainability.
Thanks to its extensive experience and knowledge of the local market, YACHTZOO Japan will not only represent the Group’s brands in Japan but will also operate as a ‘Service Point,’ providing continuous support covering contractual after-sales assistance, as well as operational and technical yacht maintenance management. This full-service approach will ensure a premium post-sales experience, in line with the expectations of Japanese clients, who are renowned for their meticulous attention to detail and service quality.
The Japan International Boat Show 2025, taking place from March 20 to 23 at the Yokohama Pacifico Convention Center & Yokohama Bayside Marina, will mark the first participation of The Italian Sea Group alongside YACHTZOO Japan. They will showcase the fleets of each brand to a growing audience increasingly drawn to full-custom superyachts.
During the Japan International Boat Show, The Italian Sea Group and Yachtzoo Japan will host exclusive meetings, offering guests a unique opportunity to preview the Group’s latest innovations and product lines.
